What is best time to post on instagram
Best Time To Post On Instagram In 2020 Revealed | More Likes And Engagement
one of the biggest mistakes I see
creators on Instagram who are looking to
find the best time to post make is they
go up to their analytics they click on
their insights they see that Instagram
says that most of their followers are
active at 5 p.m.
see that little number right there and
then they post at that time now that
would be a perfectly decent strategy if
Instagram was still chronological and
not algorithm based now how instagrams
algorithm works is when they show your
content they only show it to a certain
percentage of your followers so let's
say you post a photo Instagram will show
it to around 10 percent whatever the
number is the small percentage of your
followers and depending on how it does
with those few followers then it will
extend it to the rest of your Instagram
following so with that in mind just
posting whenever most of your followers
are active on the Instagram isn't
exactly the best strategy instead what
we need to do is pivot and we need to
focus on finding our most active active
users that's our Instagram followers who
are not only active but will engage with
our photo when we post it in that 10
minute time frame so when we do post our
photo Instagram shows it to our active
active followers and then shows it to
the rest of our audience so in today's
episode of building influence with bobbi
I'm going to show you how to find the
best time to post by finding your most
active active Instagram users and
catering your Instagram posting time to
them ready let's get right
[Music]
I got to get these couple things out of
the way one there is no blanket best
time to post for every single user on
Instagram everybody's posting time their
ideal posting time is going to
completely vary depending on who you are
and what type of content you post so
with that being said I can only hope you
do the research and find the best
posting time that works for you
and that being said number two is to
find the best time to post your new
Instagram audience that's going to take
testing like I said there is no magic
number so now that we know what we know
about instagrams algorithm that it's not
just about finding when all of our
Instagram users are active instead it's
about finding those small active active
Instagram users that will like our photo
and then Instagram will show it to the
rest of our active audience so we need
to really find these people well how do
we do that
unfortunately there's no other way to do
it but testing we need to test by
posting different times during the day
now what are we gonna do we're not just
gonna sit around and post one day at 7
p.m. one day at 2 p.m. one day at 6 a.m.
that would be ridiculous that would be
ridiculous but thank God that's not what
we have to do because there's actually
only three times during the day that
Instagram users are active so let's take
a look at this data that Instagram gives
us right here now we all know that we
can go to Instagram press insights and
it will show when our users are active
on Instagram it'll also give you some
location data some things like that
however if we hop on to a place called
creator studio which is actually
instagrams free creator app that's meant
for us to use to get extra analytical
features to schedule our Instagram posts
and if we click on this it'll actually
show us some more detailed Instagram
insights so not only will it show you
when your Instagram fan base is most
active it'll also give you the
hour-by-hour timeframe of when your
instrument audience is on the platform
now I can almost guarantee you yours
looks a lot like mine during the hours
of 12:00 in the morning to 9:00 in the
morning it's almost dead and then after
that it picks up and then it gets most
effective at around 5 p.m.
to 9:00 p.m. it's almost guaranteed
that's what you look like so from this
we can gather that posting from 12:00 to
9:00 in the morning is a no-go
right nobody is active on Instagram at
that time and I can almost guarantee you
yours looks the same way so we already
know that our active active audience is
not going to be hiding out during those
time frames so with that being said we
will only have three different times
during the day which is actually even
feasible to look for active active
audience and that is the hours of 9:00
to 12:00 anywhere between those time
frames and then hours of 4:00 to 5:00 to
6:00 and then little later on in the
night from like 8:00 to 10:00 those are
the only three different time slots that
we need to test to find which works best
for us now I know what you're thinking
Bobby that's still three six nine hours
that we would still need to test right
well that's not the case because from
data we know that Instagram users spend
over an hour on the platform meaning if
we post at 8 p.m. we're still catching
those 9 p.m. users and those 7 p.m.
users so we're going to be able to test
this in three different time slots so
here's what we're gonna do we're going
to post for three weeks the first week
we're gonna post somewhere between 10 to
12 p.m. then the next week we're gonna
test 4 to 6 p.m. and then after that
we're gonna test 7 to 10 p.m. then
simply record your results on a Google
spreadsheet find what works best for you
you don't even have to go through that
what you can just do is simply do the
eye test and see what works best for you
so for me what I found was my ideal
posting time was somewhere between 10 to
12 so now I post at around 11 a.m. every
single day and this is really
contradictive to what Instagram tells me
Instagram tells me that 5 p.m. should be
the best time for me to post well turns
out that it's actually 11 and I see
almost double the engagement whenever I
post at 11 a.m. now it seems that I
found an app that does all of this hard
work for you called slick hashtags I
found this website called flick hashtags
and it will actually tell you the exact
time that you should post and when
you're active active audience is on so
it shows you when you're active active
audience is on and it will tell you the
time that you should post now I would
have started with this tool
but I reached out to the owners of Flik
hashtags and asked where exactly are you
getting this data now the data that they
have certainly aligns with the
independent testing that I did but I
don't know that they're pulling any
special data so I'm sorry I couldn't
start with that that this website does
that but it seems like this website
gives you that extra data that shows
when you're active active audience is
engaged it looks from the surface that
they pull data only from the people that
like your Instagram posts not from your
general following which would it be
amazing when they get back to me and
confirm that then I'll make an updated
video or I'll let you know on my
Instagram account my Twitter or my
Facebook group if that is the case all
right so let's just recap what we went
over really quickly and I'm sorry that
there wasn't much magic to this video I
think a lot of people clicked on this
video wanting an immediate answer of
when they should post now like I said
this website acts like hashtags does
seem to have that answers but I can't
give it the full bobby seal of approval
because they have not gotten back to me
yet so hopefully in this video I got the
point across that our objective when
finding the best time to post is by
posting at a time that most suits are
active engaged users because we know
that Instagram is algorithm based not
chronological based meaning that it
shows our content to a certain subset of
users who then engage with that content
and then it shows it to a larger pool
depending on how it performs in that
subset so we need to do whatever we can
to make sure that when we post that
subset is as happy as possible so when
they see our content they like it and
one of the ways we can do that is by pay
during the time we post to our active
active followers now the way that we
defined our active active followers is
by simply testing now we don't have all
day to test we're not going to post at
1:00 a.m. and 7:00 a.m. and 10:00 p.m.
and all that so we discovered that
there's really only three different
times that we can post during the day
which is afternoon late afternoon and
nighttime right so there's only three
things we have to test and so I
recommend just taking a week to post
during the afternoon a week to post
during the late afternoon and then a
week to post during the night kind of
comparing seeing Express
for you so that's it for today's video
I'm sorry if I'm not more peppy I don't
know I've just been really disappointed
in the views that my videos have been
doing I've been putting a lot of effort
in I've been filming every single day
editing at night and it sucks to not be
rewarded the really bougie lame thing to
kind of cry about but it is what it is
it's my fault for taking a four month or
three month break from YouTube and then
coming back and thinking all my views
would be there so but that being said I
would appreciate it if you smash that
like button would help me out and
algorithm leave a comment for your boy
it would be very much worth it I don't
even think I introduced myself my name
is Bobbi this is building influence with
Bobbi I teach you how to build influence
on social media so if this video was it
all insightful please consider
subscribing I'll see you guys the next
one peace
