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Why Mānuka Honey Is So Expensive | So Expensive

this isn't just any old honey it's

manuka honey and in its purest form it

can cost up to $99 per hundred grams

that's more than a hundred times the

price of normal honey so why is it so

expensive

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manuka honey is known for being earthier

richer and more viscous than many other

honeys it comes from the nectar of the

flower leptospirosis Cap areum

also known as manuka which is only

native to New Zealand and manuka in fact

is a Maori word the fact that it comes

from New Zealand

that gives it a premium just to start

with because the bee travels after about

six kilometres to collect to this honey

and so this honey is representative of

the environment and that environment as

of New Zealand Otero the plant itself

and the honey is very very rare out of

all the honey's in the world it probably

represents 1% of all the world honey's

it's difficult to harvest it's only a

two to six week harvesting period and

the flower is only open for uni for 12

days and in New Zealand we have wind and

we have rain and all the rest of it so

there's a lot of luck involved and

getting the BU or a lot of effort from

the beekeeper and for some years there

are no there is no honey production for

some beekeepers and we have to go to the

big extent also I'm using helicopters to

collect this honey

although manuka bushes can also be found

in Australia New Zealand accounts for

almost all of the world's production

with exports worth 204 million dollars

and expected to quadruple to 800 million

by 2028 New Zealand's honey is protected

by a quality standard there's safeguards

manuka special properties this honey is

an expensive honey and anything that is

expensive people will try and copy

people will try and mimic or people will

try and cheat so a lot of the cost here

isn't actually in the protection of it

or the research so we know it's unique

we know it's from New Zealand we can

identify we fought labs around the world

to be able to do this identification the

New Zealand government has set up a

standard to say what is mono granny

so how does the grading system work and

what exactly are you looking for in

manuka honey we spoke to dr. Adrienne

Charlton from fara science a lab in the

north of England where manuka honey is

tested to identify two unique compounds

as standards we will test for three

compounds dihydroxyacetone which is

owned as DHA we thought also known as

MgO and hydroxymethyl food for all HMF

these are the basic tests that we we

would undertake to make sure that manuka

honey contains the antimicrobial

characteristics that the consumer would

expect we could detect them but we can

also measure the concentration of them

and that's done using UV light to detect

a particular wavelength individual

compounds each compound has slightly

different properties but because of the

issues in the past with potential fraud

there's a suite of other tests included

in Tesla's compound such as left sparing

which is a marker those unique to the

nectar of left spoonski Parian we can

trace then the honey back to its

botanical origin the family came from

when you pick up a jar of manuka honey

the markers can be confusing so how do

you know that it's the real deal so in

some cases their labeling for the

concentration of a compound so mg o 300

would indicate 300 milligrams of me

third world so in that particular pots

of honey per kilogram to NPA which is

non peroxide activity that's that's

related to the method locus of

concentration but it's a more direct

measure at the antimicrobial activity of

deep honey

other other marks such as um f the

quality mark that if you can see a

particular stamp on a product that has

been tested and assured to a certain

standard so that's different to actually

label in it with the concentration of a

particular compound another factor

that's driving up the price is the use

of manuka honey and health and beauty

products its antibacterial and

anti-inflammatory properties are said to

soothe and nourish the skin and it's

also said to help with blemishes and

acne isn't that really the case there's

been a number of studies that have tried

to determine the health benefits of

manuka honey and there are some very

positive results and certainly in terms

of antimicrobial activity we can show

that that the manuka honey has

antimicrobial activity in the laboratory

but those clinical trials over a long

period of time have not been undertaken

today as of yet but there are lots of

reports that indicates manuka honey has

benefits so the jury's still out on

maneuvers medicinal properties but that

hasn't stopped its popularity and manuka

honey is serious business the prices and

demand for the honey is so high that the

New Zealand police have received

hundreds of reports of bee hives or

honey being stolen and even reports of

bees being poisoned

so if you do manage to get your hands on

the jar does it actually taste different

from normal honey that is delicious

the flavors really strong it's very like

very thick compared to normal honey it's

got a kind of chest naughty flavor it's

not as sweet as usual honey it's really

smooth the taste is pretty similar to

what I'm used to the texture is very

interesting it's very very thick always

like creamy is manuka honey really worth

a hundred times more than other honey

that's for you to judge but what's for

certain is that no other honey in the

world is so rare and unique that it

needs to pass by a lab before being sold

you