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The Best Times to post on Instagram

So let's set the scene you've just created your best piece of Instagram

content you spent so much time on it in every single way you've written a great

caption that's gonna stop your audience mid scroll you've done all the

groundwork and know that this is the particular post that your audience is

gonna love. So by this time you are ready to share your latest and greatest

creation you've hit the publish button without realising the most crucial parts

you published at the wrong time and your audience misses your post. We've all been

there before scratching our heads wondering why it didn't work

especially when you did everything right but maybe it's not you maybe you just

got really excited and trigger-happy and you just published when your audience

wasn't online but here's the good news it's completely avoidable I'm gonna go

over some tips to ensure that your Instagram post gets the attention it

deserves. First up post when your followers are

the most active. I know it seems obvious but this is an easy one to miss. HubSpot

found on average the best time to publish on Instagram is at 1 p.m. and 5

p.m. during lunchtime and at the end of a typical working day. B2B organizations

have the most times of high click-through rates to choose from 12

p.m. to 1 p.m. 5 p.m. to 6 p.m. and even as late as 8:00 p.m. to 9 p.m. when

people are winding down. Want to guess the best day to post? It's Friday! I bet

you didn't see that one coming. By now you're probably asking yourself what

about the algorithm? Even though Instagram switched to a non

chronological timeline the time you post is still important as it impacts the

algorithm in deciding where to place your content in the feed. If you're

posting when your followers are the most active your content will start gaining

momentum faster and faster pushing it up to the top of the feed and resulting in

more interactions. If you post during a slow time or your followers activity is

very low you're not gonna get as much of the

interactions that you want and therefore Instagram will push your post further

down where people won't be able to see it. So how do you know when your audience

will see it? To make sure your audience sees your post and it doesn't get lost

first you to make sure you know your audience. Which is my second piece of

advice. The Pew Research Center reports that 64% of Instagram users are between

the ages of 18 and 29 years old so just keep this in mind when you're posting

content also don't forget to check out your own Instagram insights to see

specifics about your personal audience but when it comes to making your content

go far you really need to create content that resonates with your audience and

how you do this is getting more information about your audience such as

what they like what they dislike what they're interacting with or what

Instagram influencers they follow. Luckily we've got some pretty useful

tools that can help you build solid Instagram personas that you can rely on.

You can generate shareable templates of your marketing personas that show things

such as their affinities their interest and the times that they're gonna be

online. Just click on the link in the description to give it a try we hope

these quick tips help you get more of your awesome content seen. If you want

more information about understanding your audience check out the blog in our

description.