The 6 Best Website Builders! [2020]

I've reviewed tons of different website

builders in fact these are all website

builders that I've reviewed but for this

video instead of talking through each

individually I'm just gonna skip ahead

and walk you through the six that I

recommend of these six square space and

Shopify are my top recommendations but

the other four each have unique

strengths that will probably work well

for the right type of user watch to the

end of the video we're all compare the

costs of each if you'd like to try one

of the website builders you can find a

link to them in the video description my

work is supported by affiliate

commissions so I may earn a commission

if you click one of these links okay

let's start with Squarespace Squarespace

is the best all-around website builder

it's what I'd recommend for most small

websites I use it for my personal music

website my mom's therapy business and my

band Squarespace has the best themes of

any website builder which sounds

subjective but honestly there's no other

website builder that matches their clean

modern themes they do tend to have a

specific look and feel bold typography

and lots of room for photos Squarespace

is easy to use but among website

builders it's not the easiest

I'd say Weebly is the easiest which I'll

get to later in this video

so instead of easy to use I describe

Squarespace as intuitive everything is

just thoughtful you can say Squarespace

is like the Apple of website builders

let me give you an example let's say you

have a photo gallery and you want your

thumbnails to be perfect squares that

probably means the photos will need to

be cropped most website builders just

crop automatically around the center of

the photo and leave it at that

but that can be frustrating if the

subject the photo isn't in the exact

center that's why Squarespace includes a

handy focal point tool that adjusts the

crop it's a small thing but it shows you

the attention to detail you'll find

throughout Squarespace when it comes to

features Squarespace has some of the

best features of any website builder

there iOS and Android apps are great

they have excellent ecommerce and a

great forum builder they have the best

donation system for nonprofits of any

website builder which I can really shows

their attention to detail most website

builders say they have a donation system

but really it's just an embed

PayPal button not Squarespace

Squarespace lets you customize the

checkout ask for suggested amounts and

they even let you customize email

receipts that their donor friendly

Squarespace also has the best blogging

of any website builder it's really the

only website builder that can compete

with with WordPress for blogging also

Squarespace is the only website builder

that lets you syndicate a podcast just

to briefly explain other website

builders say they can host podcasts but

all they mean is that you can embed your

podcast in an audio player they don't

let you syndicate the podcast which is

what is required to submit your podcast

to Spotify and Apple podcasts which is

kind of important this is the kind of

attention to detail

I just appreciate about Squarespace

Shopify is what I recommend for

e-commerce websites the other website

builders in this list can all build

ecommerce websites but they're also

designed to build other types of

websites portfolios blogs small business

websites and a bunch more Shopify is

just for e-commerce that's it it's

designed purely for e-commerce so as a

result they put a lot more time and

energy into e-commerce features now

Shopify is not the only website builder

to focus exclusively on e-commerce

there's actually a whole class of these

e-commerce website builders but of them

Shopify is the industry leader and it's

the one I recommend this is Google

Trends it shows interest in the top five

ecommerce website builders Magento

WooCommerce Volusion baked Commerce and

Shopify right now we're looking at 2010

to 2015 watch what happens to Shopify

from 2015 to 2020 Shopify pulls away

from the pack and becomes the industry

leader how did this happen

well it happened because Shopify kept

shipping innovative features while also

keeping their software easy to use other

e-commerce website builders have

struggled to keep up with the pace of

their innovation an example of this is

Shopify's app store you see all

ecommerce websites have basically the

same core needs products orders

discounts analytics customers that kind

of thing

Shopify score covers these really well

then there are the things that only some

ecommerce websites will need digital

downloads gift wrap up sales back in

stock notifications order mapping and

just a ton more if you want these

features you just go to Shopify's app

store and add them and because Shopify

was the first e-commerce website builder

to launch an app store they also have

the largest amount of apps available by

far third party app developers typically

develop their apps for Shopify because

that's where the users are but the app

store also does something else something

less apparent the app store means

Shopify doesn't have to shoehorn

unnecessary features into the core the

core stays clean tidy and intuitive this

is kind of the secret to why Shopify is

easy to use all I have to do is try

another ecommerce website builder like

Volusion to see what happens when you

don't have an app store Volusion has to

squeeze everything into the core the

interface is bloated and disorganized

users are stuck waiting through pages of

forms the app store is just one of the

innovative features Shopify has launched

there's honestly more than I could cover

in this overview for example Shopify is

the only e-commerce builder with their

own payment gateway basically you need a

payment gateway to accept credit cards

for a long time you had to use a

third-party provider like Braintree or


Shopify took that entire step away by

launching their own payment gateway it's

just one less thing for you to think

about all of this is in an effort to

reduce the hurdles necessary to starting

a store that's the big vision of Shopify

Shopify CEO Toby Luce has said that

before Shopify the e-commerce industry

was like what mp3 players were like

before the iPod competitors had tons of

advanced features but they just sucked

they were bulky hard to use and looked

horrible honestly he's not wrong Shopify

is innovative features and intuitive

software have made it the best

e-commerce website builder

but flo wants to give you the power of

coding even if you don't know how to

code that's their big promise it's why

their homepage says that you can break

the code barrier it's why they started a

no code conference and it's why their

CEO habitually proselytizers the no code

movement on twitter which kind of

remarkable is that web flow actually

lives up to this promise as weird as

this is to say web flow feels almost

magical at the heart of web flow is

their designer tool the designer is what

gives you the power of coding even if

you don't know how to code the interface

roughly matched a front-end code these

are HTML elements and these are CSS

Styles though you don't need to

understand this to use web flow at first

a designer might seem a bit intimidating

and that's kind of the point because web

flow isn't shying away from complexity

instead it's about embracing complexity

let me explain

when we add a paragraph element to this

blank page it'll just sit there lamely

spanning the width of the screen web

developers will understand what's

happening here but non coders probably


basically to constrain the width of this

element it needs to be placed within a


this is what's called the box model it's

a fundamental concept of web design and

web flow doesn't want to abstract you

away from concepts like the box model

web flow is a categorically different

tool than the other website builders in

this list for example Squarespace isn't

designed for you to have complete

freedom you don't design a theme from

scratch and Squarespace instead

Squarespace provides templates and smart

defaults it purposely abstracts you away

from the complexity of code well web

flow purposefully embraces the

complexity of code because of this web

flow has a steeper learning curve but

it's also much more flexible you can

design just about anything with web

globe in fact there is a community of

designers who will rebuild websites just

to show that you can do it in web flow

here's an example of someone rebuilding

the airport's website with web flow

where I think web flow starts to get

really interesting is when you mix in

the web flow CMS the CMS is made up of

collections which are basically like a

database collections are made up of

fields for example like a plain text

field an image field dates colors rich

text and under like a bunch more so for

example we could create a collection

called articles with a headline date

permalink and content then we could add

a few articles finally we go back to the

designer and add a list of articles

using the collection list element this

is honestly really crazy the

groundbreaking thing isn't necessarily

the CMS CMS is like pretty typical the

groundbreaking thing is that you can

integrate the CMS into the web flow

designer that's honestly crazy to be

able to design a website from scratch

and scaffold up a CMS without ever

touching code it splits like remarkable

the main thing to acknowledge is that

web flow has a learning curve it's not

nearly as easy to use as Squarespace or

Wix you will need to understand the

fundamentals of web design but if you

put in a couple hours of learning in the

web flow university you might be

surprised at how far you get card is for

building one-page websites one-page

websites can be a simple about page or a

landing page or sometimes something just

a little bit longer but basically all

the content is on one page because card

is only for one page websites it's also

the easiest way to build one-page

websites you just add elements style

them and you can create links between

sections technically you can make

one-page websites with other website

builders but they often feel like you're

hacking the editor in order to do it

since card is made exclusively for

one-page websites it's actually a more

intuitive way of building them plus card

is also way way cheaper than competitors

here's what the cheapest plan with no

ads costs for one year for each of the

website builders on this list and this

is what card comes in at now of course

you'll only want to use cards that makes

sense for your website to be one page

but you might be surprised at what you

can do with one page if you're on the

fence I'd suggest just trying card for

15 minutes why couldn't a band's website

one page or our restaurants what I'm

saying Weebly is not as sophisticated as

like say Squarespace but it is a little

bit friendlier if you're not

particularly tech savvy you might want

to try Weebly

it's easy to use the interface is always

simple and it's clear it starts with the

website editor pages are built by

dragging elements from the side drawer

into your page elements are then edited

within the page easy right

now let's try something more complicated

let's edit this background image notice

how the drawer slides out and the

background editor slides in these are

the kind of thoughtful touches that I

appreciate about Weebly they keep the

editor uncluttered and focus you on the

task at hand honestly this is the type

of thing you might not even notice but

it's also these details that make me be

easy to use this really hits home when

you try other website builders who just

stack additional interfaces on top of

one another and it quickly gets

overwhelming even though Weebly is easy

to use it's not just simple it's

actually quite powerful there's good

ecommerce a membership system a good

form builder and an app store the App

Store includes apps like multi-language

which lets you add pages with different

languages and paid members as an app

which lets you sell memberships I should

point out though weebly's app store

isn't anything like Shopify's it's been

around for a few years but it hasn't

really taken off in the same way if

there's a shortcoming to Weebly it's in

theme customization you can only choose

one color for your theme and it's

applied scattershot through at the

website there's no way to customize

where or how it's applied this is a bit

lame I have complicated feelings about

Wix which has a long list of strong

features tons and tons of design

elements booking system good e-commerce

a good form builder and an app

marketplace plus when you look at market

share it's also the most used website

builder but which is a blank canvas

editor basically this means you can drag

any element anyone on a page you can

even nudge this one pixel over if you

wanted to it's sort of like how you

might edit a PowerPoint presentation

this is fundamentally different from

other website builders for example

Weebly lets you drag elements but

snap within a preset grid you don't have

that with Wix Wix lets you drag and drop

without any constraints which sounds


but it does come with challenges for

example watch what happens when I add

more text to this page the image below

the text also moves down handy that's

what you'd expect to happen well you

might not notice is that the image no

longer retains the same distance from

the footer let's rewind and watch it


see what happened that's kind of

annoying here's another example I'm

gonna move this image to the top of the

page now if I switch to the mobile view

of my website you might notice the image

hasn't moved there just at the bottom

that's because I also need to make the

change in the mobile editor this is not

obvious having to make the same edit

twice is tedious and worse it relies on

you to catch the error in the first


Wix is blank canvas editor creates more

knock on issues like this Wix does its

best to stay ahead of these issues but

it often feels like they're playing

whack-a-mole with these bugs and not

addressing the underlying problem all

this being said if what you want is a

blank canvas editor like this which is

what I'd recommend you use so what does

this all cost

what about pricing well let's take a

look at the cheapest annual plan of each

website builder Squarespace is cheapest

plan is their personal plan it costs one

hundred and forty four dollars and

includes a domain name OneNote we're

looking at annual plans here for some

reason every website builder advertises

the annual plan as a per month cost

which is so confusing

so like Squarespace says $12 per month

but really you're gonna be billed one

hundred and forty four dollars per year

let's keep going web flows cheapest plan

is their basic website plan it costs a

hundred and forty four dollars and

includes a domain name cards cheapest

plan is pro-lite but it doesn't let you

connect a domain name the cheapest card

plan to let you connect a domain name is

pro standard it costs $19 per year but

doesn't include a free domain name so

let's say you buy the domain name from

Namecheap for ten bucks which means the

annual cost for card comes to twenty

nine dollars wait wait an any other

website builder on this list but

remember it's for one-page websites

Weebly has a $72 personal plan but it

includes an ad that Scrolls along your

websites so we're not going to count

that the cheapest plan with no ads is

the professional plan cost 144 dollars

and includes a domain name

wix's cheapest plan is their combo plan

it costs $156 and includes a domain name

technically Shopify's cheapest plan is

Shopify delight but it's not really for

websites it's more for embedding a Buy

button on an existing website their

cheapest website plan is basic Shopify

at three hundred and forty eight dollars

it doesn't include a domain name so

let's put it at three hundred fifty

eight come on so Shopify is clearly the

most expensive but it's it's for

e-commerce websites

Squarespace Weebly Wix web flow they

don't include ecommerce and they're

cheapest plans instead those are usually

higher paid plans for example

Squarespace is ecommerce plan is basic

commerce and it costs three hundred

twelve dollars per year let's recap

Squarespace is the best all-around

website builder Shopify is the best

e-commerce website builder web flow

gives you the flexibility of code

without requiring you to learn how to

code card is the best website builder

for one-page websites Weebly is good for

ease of use and the thing to know about

Wix is that it has a blank canvas editor

now just remind you these six are not

the only website builders in the world

far from it you can find my thoughts on

a whole bunch of other website builders

at my website site builder report com

but these are the six that I recommend

if you'd like to try one of these

website builders you can find a link to

them in the video description my work is

supported by affiliate commissions so I

may earn a commission from these links

thank you for watching and good luck

making your website